The Simpsons: ad price on U.S. TV 2014-2021

Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season

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Source

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Release date

October 2020

Region

United States

Survey time period

2014/15 to 2020/21 TV seasons

Special properties

surveyed among media buying agencies

Supplementary notes

The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market."
Figures prior to the 2020/21 season come from earlier articles.

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