U.S. consumers perception of online content authenticity 2015

The statistic presents information on the share of consumers questioning the authenticity of content in the United States as of September 2015. It was found that 61 percent of respondents said they were likely to question whether a news article was biased.

When you view the following type of content online how likely are you to question its authenticity?

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Release date

December 2015


United States

Survey time period

September 12 to 29, 2015

Number of respondents

999 respondents

Age group

18 years and older

Special properties

respondents who use at least one digital device; top 2 box

Method of interview

Online survey

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Statistics on "Content marketing"

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