Importance communication efforts Hispanic loyalty in U.S. by retailers vs. shoppers, 2016

This statistic illustrates the results of a survey conducted in the United States in 2016 regarding the importance of communication efforts in garnering Hispanic loyalty, by retailers versus Hispanic shoppers. About 35 percent of Hispanic shoppers in the U.S. indicated to find it important that Spanish or bilingual in-store signage is provided by the retailers.

Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers

Characteristic	Hispanic shoppers	Retailers
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Release date

August 2016

More information

Region

United States

Survey time period

June 2016

Number of respondents

901**

Age group

18-65 years

Special properties

Hispanics*

Method of interview

Online survey

Supplementary notes

Top two box scores are shown. Multiple answers were possible.
* Including multi-cultural consumers who purchase products in the cereal category. Demographically balanced. Purchased RTE cereal in past 3 months. Eat breakfast at least once a week.
** The study and survey characteristics apply to the consumer survey. The methodology for the retailer survey was as follows: Method: Quantitative questionnaire was completed online or by phone Sample size: N=99 grocery retailers Participants included: •Influencers and decision makers within the cereal category •Mix of headquarter and store level employees (category managers, buyers, store managers, etc.).

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