The number of beauty salons in Japan is on the rise and reached around 269.9 thousand facilities as of the end of March 2023, continuing the upward trend of the past decade. Beauty parlors comprise the main facility in the infrastructural framework of the beauty industry, providing a place for specialized personnel to exercise their craft and for beauty-seeking consumers to indulge in beauty practices.
Who is using beauty parlors, and for what services?
Most women in Japan go to beauty parlors, with haircuts being the most solicited service. On the other hand, about one-third of men in Japan frequent beauty parlors. Similar to the consumer behavior of women, haircuts were the most common service sought by men. Interestingly, while the utilization rate of beauty parlors among female consumers was homogenous among all age cohorts, there was a substantial discrepancy in the case of men, with younger cohorts being more likely to use such facilities.
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MHLW (Japan). (October 31, 2023). Number of beauty salons in Japan from fiscal year 2014 to 2023 (in 1,000s) [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/624929/japan-beauty-salons-numbers/?ref=verygoodlight.com
MHLW (Japan). "Number of beauty salons in Japan from fiscal year 2014 to 2023 (in 1,000s)." Chart. October 31, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/624929/japan-beauty-salons-numbers/?ref=verygoodlight.com
MHLW (Japan). (2023). Number of beauty salons in Japan from fiscal year 2014 to 2023 (in 1,000s). Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/624929/japan-beauty-salons-numbers/?ref=verygoodlight.com
MHLW (Japan). "Number of Beauty Salons in Japan from Fiscal Year 2014 to 2023 (in 1,000s)." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/624929/japan-beauty-salons-numbers/?ref=verygoodlight.com
MHLW (Japan), Number of beauty salons in Japan from fiscal year 2014 to 2023 (in 1,000s) Statista, https://www.statista.com/statistics/624929/japan-beauty-salons-numbers/?ref=verygoodlight.com (last visited October 13, 2024)
Number of beauty salons in Japan from fiscal year 2014 to 2023 (in 1,000s) [Graph], MHLW (Japan), October 31, 2023. [Online]. Available: https://www.statista.com/statistics/624929/japan-beauty-salons-numbers/?ref=verygoodlight.com