In 2020, around 40 percent of revenue generated by the advertising industry in South Korea came from the online media sector. This put it far ahead of other advertisement media, with advertising and printing services coming in second at around 20 percent. In total, the advertising industry in South Korea achieved annual sales revenue of around 17.4 trillion South Korean won that year.
Distribution of revenue in the advertising industry in South Korea in 2020, by medium
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Statistics on Advertising industry in South Korea
Market overview
6
- Premium Statistic Revenue of advertising industry in South Korea 2013-2020
- Premium Statistic Revenue distribution in the advertising industry in South Korea 2020, by medium
- Premium Statistic Advertising spending in South Korea 2014-2021
- Premium Statistic Advertising expenditure in South Korea 2020, by medium
- Premium Statistic Advertising spending growth rate in South Korea 2010-2022
- Premium Statistic Main advertising companies South Korea 2021, by sales revenue
Traditional media
6
- Premium Statistic Printed media ad revenue in South Korea 2014-2022, by type
- Premium Statistic Terrestrial tv ad sales revenue in South Korea 2016-2022
- Premium Statistic Satellite TV sales revenue in South Korea 2016-2022
- Premium Statistic Cable TV ad revenue in South Korea 2014-2022
- Premium Statistic Radio ad sales revenue in South Korea 2016-2022
- Premium Statistic Sales revenue for outdoor advertising in South Korea 2016-2022
Digital and social media advertising
6
- Premium Statistic Internet advertising revenue in South Korea 2014-2022
- Premium Statistic Online advertising revenue in South Korea 2020, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2022
- Premium Statistic Spending on digital advertising in South Korea 2021, by advertising format
- Premium Statistic Mobile ad revenue in South Korea 2015-2022, by format
- Premium Statistic Social media platforms with most advertisements South Korea 2021
High-spending industries
5
- Premium Statistic Ad spending in the finance, insurance, and securities industry South Korea 2019-2021
- Premium Statistic Advertising expenditure in the food industry in South Korea 2019-2021
- Premium Statistic Advertising spending in the home electronics industry in South Korea 2019-2021
- Premium Statistic Advertising spending in the pharma and medical care industry in South Korea 2019-2021
- Premium Statistic Shopping mall and retail industry digital advertising spending South Korea 2019-2021
Market leaders
5
- Premium Statistic Sales revenue of Cheil Worldwide 2018-2021
- Premium Statistic Sales revenue of INNOCEAN Worldwide 2013-2021
- Premium Statistic Sales revenue of HS Ad 2011-2021
- Premium Statistic Sales revenue of Daehong Communications 2018-2021
- Premium Statistic Operating revenue of SM Culture & Contents 2011-2021
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18
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- Media representation employment in the United Kingdom (UK) 2011-2019
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Statistics
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- Production value of advertising & market research industry in North Macedonia 2019
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- Personnel costs of the advertising & market research sector in Poland 2010-2019
- Personnel costs of the advertising & market research sector in Estonia 2009-2019
- Media representation employment in the United Kingdom (UK) 2011-2019
- Production value of the advertising & market research industry in Switzerland 2009-17
- Production value of the advertising & market research industry in Poland 2010-2019
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- Personnel costs of the advertising & market research sector Netherlands 2010-2019
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Statistics Korea. (June 10, 2022). Distribution of revenue in the advertising industry in South Korea in 2020, by medium [Graph]. In Statista. Retrieved January 29, 2023, from https://www.statista.com/statistics/625007/south-korea-advertising-industry-revenue-distribution-by-medium/
Statistics Korea. "Distribution of revenue in the advertising industry in South Korea in 2020, by medium." Chart. June 10, 2022. Statista. Accessed January 29, 2023. https://www.statista.com/statistics/625007/south-korea-advertising-industry-revenue-distribution-by-medium/
Statistics Korea. (2022). Distribution of revenue in the advertising industry in South Korea in 2020, by medium. Statista. Statista Inc.. Accessed: January 29, 2023. https://www.statista.com/statistics/625007/south-korea-advertising-industry-revenue-distribution-by-medium/
Statistics Korea. "Distribution of Revenue in The Advertising Industry in South Korea in 2020, by Medium." Statista, Statista Inc., 10 Jun 2022, https://www.statista.com/statistics/625007/south-korea-advertising-industry-revenue-distribution-by-medium/
Statistics Korea, Distribution of revenue in the advertising industry in South Korea in 2020, by medium Statista, https://www.statista.com/statistics/625007/south-korea-advertising-industry-revenue-distribution-by-medium/ (last visited January 29, 2023)
Distribution of revenue in the advertising industry in South Korea in 2020, by medium [Graph], Statistics Korea, June 10, 2022. [Online]. Available: https://www.statista.com/statistics/625007/south-korea-advertising-industry-revenue-distribution-by-medium/