The major export in the South Korean music industry is K-pop. Korean pop music has been increasingly popular all around the world. In 2021, a survey conducted in 18 countries across the world found that around 39 percent of respondents considered K-pop to be very popular in their country. The most popular K-pop stars worldwide were the boyband BTS.
Music in South Korea
While K-pop is known for being successful outside of South Korea’s borders, South Korean music is of course also enjoyed domestically. A survey conducted in 2021 found that the vast majority of South Koreans preferred listening to South Korean music. The most popular source of music in 2019 was online streaming, rather than music downloads of the purchasing of physical copies. While the South Korean music streaming industry was previously dominated by a handful of domestic streaming services, most notably Melon, YouTube was the most popular music streaming service in 2021.