Smartphone penetration as share of population in Singapore 2015-2025

The smartphone penetration share reached about 82 percent in Singapore, indicating that it is a leading country for the use and engagement of smartphones.

What are Singaporeans using their smartphones for?

A study published in January 2019 revealed that most Singaporeans used their smartphone to access a search engine, as well as for being on social networks and watching videos. Taking pictures or setting alarms also ranked high with around half of the population using these features. This frequency and intensity with which Singaporeans use their smartphone opens-up infinite opportunities for companies to reach their customer. Not surprisingly, the digital advertising growth has been rising steadily and is expected to continue in that upward direction.

What can be expected from Singapore in terms of digitalization?

Many Asian countries are currently drifting towards a mobile and well-connected landscape. Governments around the world are trying to support this transformation in order to increase their economic growth. Singapore has the advantage of being a city-state with a well performing infrastructure. The primary focus will be on conceptualizing and reinventing technology-driven development to continuously expand their smart city. Smartphone penetration rates are likely to have a huge impact on that front.

Smartphone penetration rate as share of the population in Singapore from 2015 to 2025*

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Source

Release date

July 2020

Region

Singapore

Survey time period

2015 to 2019

Supplementary notes

* Forecast figures for 2017 to 2022

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Statistics on "Smartphone market in Singapore"

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