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Share of promo e-mail subscribers engaging with online retailer messages 2016

This statistic presents information on the share of promo e-mail subscribers engaging with online retailer messages as of June 2016. It was found that according to nearly 52 percent of online retailers, up to 20 percent of their customers engaged with their initial marketing e-mails.

Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016

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Source

Release date

June 2016

Region

Worldwide

Survey time period

May 31 to June 9, 2016

Number of respondents

156 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: What percentage of new subscribers engage with your first message?

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Statistics on "E-mail marketing "

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