What percentage of new susbcribers engage with your first message?

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Share of respondents
0-20%51.92%
21%-40%32.69%
41%-60%10.26%
61%-80%3.21%
81%-100%1.92%

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Description Source More information
This statistic presents information on the share of promo e-mail subscribers engaging with online retailer messages as of June 2016. It was found that according to nearly 52 percent of online retailers, up to 20 percent of their customers engaged with their initial marketing e-mails.
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Release date
June 2016
Region
Worldwide
Survey time period
May 31 to June 9, 2016
Number of respondents
156 respondents
Special properties
internet retailers from the Campaigner customer base; broader industry metrics may vary
Method of interview
Online survey

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