Share of promo e-mail subscribers engaging with online retailer messages 2016

This statistic presents information on the share of promo e-mail subscribers engaging with online retailer messages as of June 2016. It was found that according to nearly 52 percent of online retailers, up to 20 percent of their customers engaged with their initial marketing e-mails.

Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016

Share of respondents
0-20%51.92%
21%-40%32.69%
41%-60%10.26%
61%-80%3.21%
81%-100%1.92%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2016

Region

Worldwide

Survey time period

May 31 to June 9, 2016

Number of respondents

156 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: What percentage of new subscribers engage with your first message?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.