Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016

Share of promo e-mail subscribers engaging with online retailer messages 2016 This statistic presents information on the share of promo e-mail subscribers engaging with online retailer messages as of June 2016. It was found that according to nearly 52 percent of online retailers, up to 20 percent of their customers engaged with their initial marketing e-mails.
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Share of respondents
0-20%51.92%
21%-40%32.69%
41%-60%10.26%
61%-80%3.21%
81%-100%1.92%
Share of respondents
0-20%51.92%
21%-40%32.69%
41%-60%10.26%
61%-80%3.21%
81%-100%1.92%
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This statistic presents information on the share of promo e-mail subscribers engaging with online retailer messages as of June 2016. It was found that according to nearly 52 percent of online retailers, up to 20 percent of their customers engaged with their initial marketing e-mails.
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Release date
June 2016
Region
Worldwide
Survey time period
May 31 to June 9, 2016
Number of respondents
156 respondents
Special properties
internet retailers from the Campaigner customer base; broader industry metrics may vary
Method of interview
Online survey
Supplementary notes
Question: What percentage of new subscribers engage with your first message?
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