Online retailer methods of customer motivation to e-mail subscription 2016

Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016

Online retailer methods of customer motivation to e-mail subscription 2016 This statistic presents information on the leading methods used by online retailers to motivate customers to e-mail subscription 2016. It was found that 20 percent of responding online retailers offered their customer free or discounted shipping as an incentive to subscribe to their marketing e-mails.
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Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016

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Share of respondents
Offer the latest news and content from your brand55.33%
Offer regular promotions49.33%
Offer discounted next purchase23.33%
Offer discount on current purchase22.67%
Offer free or discounted shipping20%
Offer a gift for subscribers14.67%
Share of respondents
Offer the latest news and content from your brand55.33%
Offer regular promotions49.33%
Offer discounted next purchase23.33%
Offer discount on current purchase22.67%
Offer free or discounted shipping20%
Offer a gift for subscribers14.67%
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This statistic presents information on the leading methods used by online retailers to motivate customers to e-mail subscription 2016. It was found that 20 percent of responding online retailers offered their customer free or discounted shipping as an incentive to subscribe to their marketing e-mails.
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Release date
June 2016
Region
Worldwide
Survey time period
May 31 to June 9, 2016
Number of respondents
150 respondents
Special properties
internet retailers from the Campaigner customer base; broader industry metrics may vary
Method of interview
Online survey
Supplementary notes
Question: How do you encourage your customers to subscribe to receive your content?
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