Online retailer methods of customer motivation to e-mail subscription 2016

This statistic presents information on the leading methods used by online retailers to motivate customers to e-mail subscription 2016. It was found that 20 percent of responding online retailers offered their customer free or discounted shipping as an incentive to subscribe to their marketing e-mails.

Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2016



Survey time period

May 31 to June 9, 2016

Number of respondents

150 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: How do you encourage your customers to subscribe to receive your content?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-mail marketing "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.