Share of individuals taking note of TV advertising in Sweden 2008-2018, by age

This statistic displays a survey on the share of individuals taking note of TV advertising in Sweden from 2008 to 2018, by age. In 2018, 22 percent of Swedes aged 9 to 14 years stated to take note of TV advertising.

Share of individuals taking note of TV advertising in Sweden from 2008 to 2018, by age

9-14 years15-24 years25-44 years45-64 years65-79 years
201822%21%23%35%38%
201726%23%28%36%40%
201630%26%30%40%37%
201535%27%32%41%38%
2014 36%31%34%40%39%
2013 32%36%36%40%39%
2012 33%34%40%38%38%
2011 52%37%45%46%46%
2010 53%46%52%53%50%
2009 50%50%52%53%51%
2008 64%60%60%59%54%
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Source

Release date

May 2019

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

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