Individuals taking note of morning paper advertising in Sweden 2008-2018, by gender

This statistic shows a survey on the share of individuals taking note of morning paper advertising in Sweden from 2008 to 2018, by gender. In 2018, 22 percent of Swedish men stated to take note of morning paper advertising.

Share of individuals taking note of morning paper advertising in Sweden from 2008 to 2018, by gender

MenWomen
201822%22%
201723%24%
201627%26%
201528%31%
2014 30%33%
2013 28%33%
2012 31%35%
2011 38%41%
2010 37%43%
2009 45%47%
2008 49%52%
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Source

Release date

May 2019

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

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Statistics on "Advertising in the Nordics"

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