Share of individuals taking note of radio advertising in Sweden 2008-2018, by age

This statistic shows a survey on the share of individuals taking note of radio advertising in Sweden from 2008 to 2018, by age. In 2018, six percent of Swedes aged 9 to 14 years stated to take note of radio advertising.

Share of individuals taking note of radio advertising in Sweden from 2008 to 2018, by age

9-14 years15-24 years25-44 years45-64 years65-79 years
20186%11%14%16%12%
20177%11%15%16%13%
20168%10%16%17%11%
20157%14%19%15%10%
2014 9%15%19%17%11%
2013 10%14%20%16%13%
2012 10%17%21%17%12%
2011 20%19%23%19%13%
2010 15%22%28%19%14%
2009 15%27%29%21%16%
2008 14%34%37%26%14%
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Source

Release date

May 2019

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

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