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Comfort with data collection by social media networks in the Netherlands 2016

Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*

by Statista Research Department, last edited Jun 9, 2016
Comfort with data collection by social media networks in the Netherlands 2016 This statistic displays the findings of a survey on the distribution of comfort levels over the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in the Netherlands as of April 2016. During the survey period, it was found that four percent of respondents reported that they were very comfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.
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Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*

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