In 2021, photo and social media app Snapchat had approximately 428 million monthly active users worldwide, a year-on-year change of +20.9 percent on the previous year. Overall, 10.1 percent of internet users use Snapchat. It is estimated that the platform will reach over 500 million monthly active users by 2024.
Number of Snapchat users worldwide from 2018 to 2025
(in millions)
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eMarketer. (January 21, 2022). Number of Snapchat users worldwide from 2018 to 2025 (in millions) [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/?__sso_cookie_checker=failed
eMarketer. "Number of Snapchat users worldwide from 2018 to 2025 (in millions)." Chart. January 21, 2022. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/?__sso_cookie_checker=failed
eMarketer. (2022). Number of Snapchat users worldwide from 2018 to 2025 (in millions). Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/?__sso_cookie_checker=failed
eMarketer. "Number of Snapchat Users Worldwide from 2018 to 2025 (in Millions)." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/?__sso_cookie_checker=failed
eMarketer, Number of Snapchat users worldwide from 2018 to 2025 (in millions) Statista, https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/?__sso_cookie_checker=failed (last visited January 18, 2025)
Number of Snapchat users worldwide from 2018 to 2025 (in millions) [Graph], eMarketer, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/626835/number-of-monthly-active-snapchat-users/?__sso_cookie_checker=failed
