Survey: purchase from a foreign online retailer in Italy in 2015, by product category

This statistic displays the share of purchases from a foreign online retailer in Italy in 2015, broken down by product category. As of 2015, 51 percent of respondents preferred foreign online retailers when it comes to buy consumer electronic goods.

Share of purchases from a foreign online retailer in Italy in 2015, by product category

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Source

Release date

April 2016

Region

Italy

Survey time period

2015

Number of respondents

23,000 respondents

Special properties

The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.

Supplementary notes

This question was phrased by the source as follows:" Quando acquista online da un retailer straniero, che tipo di prodotti é solito comprare? ” .

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