Purchase preferences by sale channels in Italy-2015

This statistic displays the share of purchases preferences in Italy in 2014 and 2015, broken down by sales channel. As of 2015, 42 percent of the respondents preferred in store purchases rather than other sale channels.

Share of purchase preferences in Italy in 2014 and 2015, by sales channel

Characteristic	2014	2015
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Release date

April 2016

More information

Region

Italy

Survey time period

2014 to 2015

Number of respondents

23,000 respondents

Special properties

The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.

Supplementary notes

This question was phrased by the source as follows:" Con quale frequenza acquista prodottu (ad es. capi di abbigliamento, libri, prodotti di elettronica) utilizzando i seguenti canali dedicati allo shopping? La invitiamo a non considerare l'acquisto di generi alimentari”.

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