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Survey: main reasons to purchase from a local retailer in Italy in 2015

Share of the main reasons which stimulate individuals to purchase from a local retailer in Italy in 2015

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Release date

April 2016



Survey time period


Number of respondents

23,000 respondents

Special properties

The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.

Supplementary notes

This question was phrased by the source as follows:" Pensando alle sue decisioni di acquisto, cosa la incentiverebbe ad acquistare un prodotto da un retailer locale situato nelle vicinanze?”.

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