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Survey: effect of social media on brands in Italy in 2015

The effect of the interaction through social media in adding value to the favorite brand in Italy in 2015

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Release date

April 2016



Survey time period


Number of respondents

23,000 respondents

Special properties

The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.

Supplementary notes

This question was phrased by the source as follows:" Le interazioni che ha avuto con il proprio brand preferito sui social media l'hanno mai portata ad aumentare il valore/rispetto verso tale brand?”.

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Statistics on "Internet usage by enterprises in Italy"

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