This statistic looks at which attributes customers would think about when switching brands, service providers and retailers in Europe in 2013. 54 percent of people who responded said they would change due to better pricing. 22 percent of people would change due to better quality.
What one attribute would encourage you most to switch brands, service providers, retailers?
Characteristic
Share of respondents who are mostly loyal or not loyal
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Nielsen. (November 12, 2013). What one attribute would encourage you most to switch brands, service providers, retailers? [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/628775/one-attribute-that-would-encourage-you-to-switch-brands/?__sso_cookie_checker=failed
Nielsen. "What one attribute would encourage you most to switch brands, service providers, retailers?." Chart. November 12, 2013. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/628775/one-attribute-that-would-encourage-you-to-switch-brands/?__sso_cookie_checker=failed
Nielsen. (2013). What one attribute would encourage you most to switch brands, service providers, retailers?. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/628775/one-attribute-that-would-encourage-you-to-switch-brands/?__sso_cookie_checker=failed
Nielsen. "What One Attribute Would Encourage You Most to Switch Brands, Service Providers, Retailers?." Statista, Statista Inc., 12 Nov 2013, https://www.statista.com/statistics/628775/one-attribute-that-would-encourage-you-to-switch-brands/?__sso_cookie_checker=failed
Nielsen, What one attribute would encourage you most to switch brands, service providers, retailers? Statista, https://www.statista.com/statistics/628775/one-attribute-that-would-encourage-you-to-switch-brands/?__sso_cookie_checker=failed (last visited January 24, 2025)
What one attribute would encourage you most to switch brands, service providers, retailers? [Graph], Nielsen, November 12, 2013. [Online]. Available: https://www.statista.com/statistics/628775/one-attribute-that-would-encourage-you-to-switch-brands/?__sso_cookie_checker=failed
