Growth in volume and value
Coca Cola also led the ranking of convenience sales measured by volume. Second place in the rankings went to retailers’ own labels with almost 89 million liters sold. However, third place went to Pepsi’s MAX brand. In terms of brand growth, Pepsi MAX grew by 22.7 percent in value and 16.4 percent in volume, while Coca Cola decreased in terms of volume and Diet Coke only grew by 2.3 percent. For more details about the convenience and impulse market, download the original study here.
Grocery market for soft drinks
When we look at the grocery sales of soft drinks, we can see that private label products have the biggest market share, with a sales value of 1.3 billion British pounds. All soft drink products under the entire Coca Cola brand combined failed to measure up to this on the UK market.