Processed meat in the U.S.: share of consumers preferring a national brand 2007-2018

This statistic shows the results of a survey conducted in the United States in December 2017. U.S. consumers were asked about their brand preference when shopping for processed meat. In the latest survey, the share of consumers who indicated that they prefer a national brand amounted to 44 percent.

Share of U.S. consumers preferring a national brand when shopping for processed meat from 2007 to 2018

Share of respondents
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Release date

February 2018


United States

Survey time period

December 5 and December 14, 2017

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

U.S. consumers**

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.
The margin of error associated with the survey is 2.1 percent at the 95 percent confidence level.
* Study and survey characteristics apply to 2018 survey. Previous years were conducted based among equally large samples.
** Respondents who have primary or equally shared responsibility for food shopping and do not adhere to a vegetarian or vegan lifestyle.

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Statistics on "Processed meats"

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