Ad spend ROI in the U.S. 2018, by medium

For each dollar invested in digital search advertising, U.S. advertisers gained about 11 U.S. dollars, making it the medium with the highest return on advertising spending (or ROAS).

Digital advertising

In 2019, the United States spent about 130 billion U.S. dollars on digital advertising. This is an increase of over 20 billion U.S. dollars compared to the previous year. Digital advertising expenditures are set to increase significantly in the coming years, reaching over 200 billion U.S. dollars by 2023. Between 2016 and 2018, about 45 percent of all online advertising revenue in the United States was specifically generated through search advertising. Banner ads accounted for roughly a third of the revenue each year.

Digital advertising revenue growth

Specific digital advertising formats in the United States are expected to grow in revenue in 2020, compared to 2019. Earnings generated through mobile, social, and video advertising are set to increase the most, while desktop revenue is estimated to decline by almost ten percent.