For each dollar invested in digital search advertising, U.S. advertisers gained about 11 U.S. dollars, making it the medium with the highest return on advertising spending (or ROAS).
Digital advertising
In 2019, the United States spent about 130 billion U.S. dollars on digital advertising. This is an increase of over 20 billion U.S. dollars compared to the previous year. Digital advertising expenditures are set to increase significantly in the coming years, reaching over 200 billion U.S. dollars by 2023. Between 2016 and 2018, about 45 percent of all online advertising revenue in the United States was specifically generated through search advertising. Banner ads accounted for roughly a third of the revenue each year.
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OAAA. (August 23, 2018). Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/629438/ad-spend-roi-medium-usa/
OAAA. "Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)." Chart. August 23, 2018. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/629438/ad-spend-roi-medium-usa/
OAAA. (2018). Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/629438/ad-spend-roi-medium-usa/
OAAA. "Return on Advertising Spending (Roas) per Dollar Invested in The United States in 2018, by Medium (in U.S. Dollars)." Statista, Statista Inc., 23 Aug 2018, https://www.statista.com/statistics/629438/ad-spend-roi-medium-usa/
OAAA, Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars) Statista, https://www.statista.com/statistics/629438/ad-spend-roi-medium-usa/ (last visited May 16, 2022)
