The graph shows the return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 U.S. dollars.
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Ad spend ROI in the U.S. 2018, by medium
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Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
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The graph shows the return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 U.S. dollars.
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The graph shows the return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 U.S. dollars.
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- Release date
- August 2018
- Region
- United States
- Survey time period
- 2018
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- Region
- United States
- Survey time period
- 2018
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Advertising market in the U.S.
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2016 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2016
- Estimated expenses of the U.S. advertising and related services industry from 2007 to 2016 (in billion U.S. dollars)Expenses in U.S. advertising and related services 2007-2016
- Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)U.S. federal government ad spend 2006-2015
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2021
- Distribution of advertising spending in the United States from 2010 to 2020, by mediaAdvertising spending in the U.S. from 2010-2020, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Distribution of time spent with media per day compared to share of ad spending in the United States in 2016Time spent with media vs. ad spending in the U.S. 2016
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)Largest advertisers in the U.S. 2017
- TV
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- Television advertising expenditure growth in the United States in 2016, by formatTV advertising spending growth in the U.S. 2016, by format
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)U.S. cable and other pay TV services ad spend 2010-2017
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Leading brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q1 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Radio
The most important statistics
- Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2021
- Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)Radio ad revenue in the U.S. 2009-2015, by source
- Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)Spanish radio ad revenue in the U.S. 2007-2015
- Direct response (DR) radio advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017Direct response (DR) radio ad spend in the U.S. 2011-2017
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2017
- Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Radio advertising adoption among SMEs in the U.S. 2016
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Newspapers
The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2016, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Classified advertising revenue of U.S. newspapers from 2010 to 2016 (in billion U.S. dollars)Classified advertising revenue of U.S. newspapers 2010-2016
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
- Change in newspaper advertising volume in select categories in the United States from June to November 2015Newspaper advertising volume growth in the U.S. 2015, by category
- Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Community newspaper advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016Daily newspaper advertising adoption among SMEs in the U.S. 2016
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Magazine advertising expenditure growth in the United States from 2008 to 2015Magazine advertising spending change in the U.S. 2008-2015
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2016
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by positionMagazine advertising effectiveness in the U.S. in 2016, by position
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Which of the following media or platforms do you use to advertise or promote your business?Share of SMBs using select print media for advertising or promotion in the U.S. 2016
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2016 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2016
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2016 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2016
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 2nd quarter 2018, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2018
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)Largest OOH ad markets in the U.S. 2015
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2016, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2016
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Cinema advertising expenditure growth in the United States from 2008 to 2015Cinema advertising spending change in the U.S. 2008-2015
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audienceDistribution of cinema advertising revenue in the U.S. 2017, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2017Number of new brands advertised in U.S. cinemas 2013-2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)Digital ad spend in the U.S. 2016, by format
- Growth of digital advertising revenue in the United States in 2017 and 2018, by formatGrowth of digital advertising revenue in the U.S. 2017-2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2017
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)Digital classifieds & directories ad spend in the U.S. 2015-2020
- Advertising effectiveness & response
The most important statistics
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- Which of the following advertising measures would you consider effective for small and medium-sized enterprises?Effective advertising measures according to SMEs in the U.S. 2016
- How effective do you think the following digital marketing activities are?Effectiveness of digital marketing activities among SMEs in the U.S. 2016
- Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
- To what extent do you take action on the following forms of advertising?Advertising response in North America in Q1 2013, by medium
- Most resonant advertising message types in North America in 1st quarter 2015Most resonant ad messages in North America 2015
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015Types of ads influencing buying decisions in the U.S. 2015
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- CPG digital campaigns ROAS in the U.S. 2013-2016
- CPG digital campaigns ROAS in the U.S. 2016, by ad content
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- Google AdWords ROI 2015-2016, by industry
- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
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- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
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Statistics on the topic
Free statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2016 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising and related services industry from 2007 to 2016 (in billion U.S. dollars)
- Scatter vs. upfront TV advertising spending share in the United States in August 2016
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
- Change in newspaper advertising volume in select categories in the United States from June to November 2015
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- Which of the following media or platforms do you use to advertise or promote your business?
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2016 (in billion U.S. dollars)
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2016 (in billion U.S. dollars)
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Number of new brands advertised in cinemas in the United States from 2013 to 2017
- Share of connected consumers who feel that there are too many ads on their device as of April 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Consumer trust in various types of advertising in North America from 2011 to 2015
- Radio advertising revenue return on investment (ROI) in the United Kingdom (UK) in 2013, by sector (in GBP)
- Return on assets of microfinance instututions in Europe in 2015, by country
Premium Statistics
- Obligations of the U.S. federal government on contracts for advertising from 2006 to 2015 (in million U.S. dollars)
- Media advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Distribution of advertising spending in the United States from 2010 to 2020, by media
- Change in advertising spending in the United States in 2017, by medium
- Distribution of time spent with media per day compared to share of ad spending in the United States in 2016
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenues in the United States from 2016 to 2021 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- Television advertising expenditure growth in the United States in 2016, by format
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2017 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Leading brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Radio advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)
- Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars)
- Advertising revenue at Spanish radio stations in the United States from 2007 to 2015 (in 1,000 U.S. dollars)
- Direct response (DR) radio advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)
- Marketing implementation of radio advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Estimated revenue of newspaper publishers in the United States from 2010 to 2016, by source (in billion U.S. dollars)
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)
- Classified advertising revenue of U.S. newspapers from 2010 to 2016 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Change in advertising revenue of select newspaper publishers in the United States from 2013 to 2016
- Marketing implementation of free newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of daily newspapers among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)
- Magazine advertising expenditure growth in the United States from 2008 to 2015
- Leading print magazine advertisers in the United States in 2016, by spending (in million U.S. dollars)
- Magazine advertising effectiveness in the United States between July 2015 to June 2016, by position
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Leading outdoor advertising categories in the United States in 2nd quarter 2018, by ad spending (in million U.S. dollars)
- Leading out-of-home advertising markets in the United States in 2015, by ad spend (in million U.S. dollars)
- Out-of-home advertising reach in the United States as of March 2016, by type
- Number of digital billboards in the United States from 2016 to 2018
- Estimated revenue of U.S. movie theaters from 2010 to 2016, by source (in million U.S. dollars)
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)
- Cinema advertising expenditure growth in the United States from 2008 to 2015
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audience
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Change in digital advertising spending in the United States from 2016 to 2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)
- Digital advertising spending in the United States in 2016, by format (in billion U.S. dollars)
- Growth of digital advertising revenue in the United States in 2017 and 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)
- Ad blocking user penetration rate in the United States from 2014 to 2018, by device
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- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Which of the following advertising measures would you consider effective for small and medium-sized enterprises?
- How effective do you think the following digital marketing activities are?
- To what extent do you take action on the following forms of advertising?
- Most resonant advertising message types in North America in 1st quarter 2015
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015
- Leading brands seen advertised according to consumers in the United States in 2017
- Share of respondents who disliked the following types of advertisements in France, Germany, the United Kingdom (UK) and the United States in 2016
- Most useful local advertising channels in the United States as of June 2016
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- Return on advertising spending (ROAS) per dollar invested in CPG digital campaigns in the United States in 2016, by ad content (in U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in CPG digital campaigns in the United States in 2016, by product category (in U.S. dollars)
- Retail advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Google AdWords return on investment (ROI) in selected industries from December 2015 to May 2016
- Advertising media with the highest profit return on investment (ROI) for retail and FMCG products in the United Kingdom (UK) from 2008 to 2014 (in GBP)
- Mobile marketing profitability worldwide in 2015 and 2016
- Travel advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- FMCG advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Monthly value of advertising investments in Belgium in October 2017, by media type (in 1,000 euros)
- Monthly value of cinema advertising expenditure in Belgium from December 2015 to October 2017 (in 1,000 euros)
- Share of online advertising market in China from 2008 to 2012, by charging model
- Digital branding advertising spending in the United States as of May 2015, by industry (in billion U.S. dollars)
- Effectiveness of radio advertising worldwide in 1st quarter 2013, by region
- Leading methods of ROI measurement of point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016
- Radio advertising expenditure share in India from 2008 to 2015
- Annualized real returns on major asset classes in Italy between 2000 and 2016
- What 1000 U.S. dollars invested in selected technology companies a decade ago would be worth as of 2017
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Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
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