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Ad spend ROI in the U.S. 2018, by medium
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Ad spend ROI in the U.S. 2018, by medium
Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
The graph shows the return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 U.S. dollars.
Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
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The graph shows the return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium. For each dollar invested in OOH advertising, U.S. advertisers gained 5.97 U.S. dollars.
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- Release date
- August 2018
- In cooperation with:
- Region
- United States
- Survey time period
- 2018
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- Show publisher information
- Release date
- August 2018
- In cooperation with:
More information
- Region
- United States
- Survey time period
- 2018
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2017
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States from 2010 to 2020, by mediaAdvertising spending in the U.S. from 2010-2020, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)Largest advertisers in the U.S. 2017
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- TV
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. cable and other pay TV services ad spend 2010-2019
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)Short-form DRTV quarterly spend in the U.S. 2010-2017
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2005-2017
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Radio
The most important statistics
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)Radio ad spend in the U.S. 2012-2022
- Direct response (DR) radio advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017Direct response (DR) radio ad spend in the U.S. 2011-2017
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2017
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Newspapers
The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)Advertising revenue of U.S. newspapers 2013-2017
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Change in advertising revenue of selected newspaper publishers in the United States from 2013 to 2016U.S. newspaper publishers: ad revenue decline 2013-2016
- Change in newspaper advertising volume in select categories in the United States from June 2015 to July 2016Newspaper advertising volume growth in the U.S. 2015-2016, by category
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Magazine advertising expenditure growth in the United States from 2008 to 2015Magazine advertising spending change in the U.S. 2008-2015
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by positionMagazine advertising effectiveness in the U.S. in 2017, by position
- Which of the following media or platforms do you use to advertise or promote your business?Share of SMBs using select print media for advertising or promotion in the U.S. 2016
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2017 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2017
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2017
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 2nd quarter 2018, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2018
- Number of digital billboards in the United States from 2016 to 2018Number of digital billboards in the U.S. 2016-2018
- Per capita weekly exposure to digital out-of-home media in the United States from 2014 to 2017 (in minutes)Exposure to DOOH media in the U.S. 2014-2017
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2017, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2017
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audienceDistribution of cinema advertising revenue in the U.S. 2017, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2017Number of new brands advertised in U.S. cinemas 2013-2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2017
- Advertising response
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Leading brands seen advertised according to consumers in the United States in 2017Leading brands in the U.S. 2017, by ad awareness
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
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- Retail advertising ROI in the United Kingdom (UK) 2013, by media
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- Radio advertising ROI in the United Kingdom (UK) 2013, by sector
- Google AdWords ROI 2015-2016, by industry
- Mobile marketing profitability 2015-2016
- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
- Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017
- Online advertising spending in the U.S. 2010-2021
- Mobile advertising effectivenss worldwide 2014, by type
- North America: digital ad spend growth 2013-2018
- Southeast Asia: digital advertising expenditure 2015-2020
- Italy: ROI and ROE of fashion companies in 2014, by macro groups
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Statistics on "Advertising market in the U.S."
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in the United States from 2010 to 2020, by media
- Change in advertising spending in the United States in 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Local advertising revenues in the United States from 2016 to 2021 (in billion U.S. dollars)
- Share of local advertising revenue in the United States in 2018, by medium
- Advertising spending in the United States from 2010 to 2019, by state (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Advertising spending in the cable and other pay TV services industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
- Direct response (DR) radio advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)
- Advertising spending of ten largest radio advertising industries in the United States in 2017 (in million U.S. dollars)
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)
- Advertising space revenue of U.S. newspapers from 2013 to 2017 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Change in advertising revenue of selected newspaper publishers in the United States from 2013 to 2016
- Change in newspaper advertising volume in select categories in the United States from June 2015 to July 2016
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)
- Magazine advertising expenditure growth in the United States from 2008 to 2015
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Magazine advertising effectiveness in the United States between July 2016 to June 2017, by position
- Which of the following media or platforms do you use to advertise or promote your business?
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2017 (in billion U.S. dollars)
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2017 (in billion U.S. dollars)
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Leading outdoor advertising categories in the United States in 2nd quarter 2018, by ad spending (in million U.S. dollars)
- Number of digital billboards in the United States from 2016 to 2018
- Per capita weekly exposure to digital out-of-home media in the United States from 2014 to 2017 (in minutes)
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Estimated revenue of U.S. movie theaters from 2010 to 2017, by source (in million U.S. dollars)
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)
- Distribution of cinema advertising revenue in the United States in from 2013 to 2017, by target audience
- Number of new brands advertised in cinemas in the United States from 2013 to 2017
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Change in digital advertising spending in the United States from 2016 to 2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Digital classified and directory advertising spending in the Unites States from 2015 to 2020 (in billion U.S. dollars)
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Ad blocking user penetration rate in the United States from 2014 to 2018, by device
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Leading brands seen advertised according to consumers in the United States in 2017
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group
- Return on advertising spending (ROAS) per dollar invested in CPG digital campaigns in the United States from 2013 to 2016 (in U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in CPG digital campaigns in the United States in 2016, by ad content (in U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in CPG digital campaigns in the United States in 2016, by product category (in U.S. dollars)
- Retail advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- FMCG advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Travel advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Radio advertising revenue return on investment (ROI) in the United Kingdom (UK) in 2013, by sector (in GBP)
- Google AdWords return on investment (ROI) in selected industries from December 2015 to May 2016
- Mobile marketing profitability worldwide in 2015 and 2016
- Advertising media with the highest profit return on investment (ROI) for retail and FMCG products in the United Kingdom (UK) from 2008 to 2014 (in GBP)
- Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017
- Internet advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Share of mobile device users who clicked on a mobile ad worldwide and in selected countries as of March 2014, by platform
- Change in digital advertising spending in North America from 2013 to 2018
- Digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Share of ROI and ROE of the Italian fashion companies in Italy in 2014, by macro groups*
- Growth in advertising spending in Norway in 2014 on 2013, by medium*
- Return on investment of the prime office rental market in Seoul, South Korea from 4th quarter 2015 to 3rd quarter 2017, by age of building
- Annualized real returns on major asset classes in Spain between 2000 and 2016
- Average first-day gains after IPO in the United States from 2008 to 2017
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