This statistic shows the results of a survey on the usage of ad blocking software in Finland in 2017, broken down by gender and age group. During the period under survey, 35 percent of male respondents used an ad blocker.
Share of internet users who use a software to block online advertisements (ad blocker) in Finland 2017, by gender and age
Internet users, who followed the news during the month before the survey
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows: "Do you currently use a software on your personal devices (like laptop computer, smartphone and so on) that enables blocking online advertisements (like Adblock Plus)?"
Women (n=1,026)
Men (n=981)
18-24 years (n=196)
25-34 years (n=328)
35-44 years (n=329)
45-54 years (n=379)
55-64 years (n=338)
65 years and older (n=437)
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University of Tampere, & Reuters Institute for the Study of Journalism. (June 22, 2017). Share of internet users who use a software to block online advertisements (ad blocker) in Finland 2017, by gender and age [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/629769/share-of-ad-blocker-users-by-gender-and-age-in-finland/?__sso_cookie_checker=failed
University of Tampere, und Reuters Institute for the Study of Journalism. "Share of internet users who use a software to block online advertisements (ad blocker) in Finland 2017, by gender and age." Chart. June 22, 2017. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/629769/share-of-ad-blocker-users-by-gender-and-age-in-finland/?__sso_cookie_checker=failed
University of Tampere, Reuters Institute for the Study of Journalism. (2017). Share of internet users who use a software to block online advertisements (ad blocker) in Finland 2017, by gender and age. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/629769/share-of-ad-blocker-users-by-gender-and-age-in-finland/?__sso_cookie_checker=failed
University of Tampere, and Reuters Institute for the Study of Journalism. "Share of Internet Users Who Use a Software to Block Online Advertisements (Ad Blocker) in Finland 2017, by Gender and Age." Statista, Statista Inc., 22 Jun 2017, https://www.statista.com/statistics/629769/share-of-ad-blocker-users-by-gender-and-age-in-finland/?__sso_cookie_checker=failed
University of Tampere & Reuters Institute for the Study of Journalism, Share of internet users who use a software to block online advertisements (ad blocker) in Finland 2017, by gender and age Statista, https://www.statista.com/statistics/629769/share-of-ad-blocker-users-by-gender-and-age-in-finland/?__sso_cookie_checker=failed (last visited March 17, 2025)
Share of internet users who use a software to block online advertisements (ad blocker) in Finland 2017, by gender and age [Graph], University of Tampere, & Reuters Institute for the Study of Journalism, June 22, 2017. [Online]. Available: https://www.statista.com/statistics/629769/share-of-ad-blocker-users-by-gender-and-age-in-finland/?__sso_cookie_checker=failed
