Users' opinions regulations personalizing online search results the Netherlands 2016

This statistic displays the findings of a survey on users' opinions regarding the regulation of online platforms by public authorities to limit their ability to use their data to provide personalized search results in the Netherlands as of April 2016. During the survey period, it was found that 12 percent of Dutch respondents totally disagreed that the collection and use of data by online platforms to personalize search results should be regulated by public authorities.

Do you think online platforms should be regulated to limit the extent to which they display personalized search results based on user data?*

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Release date

June 2016



Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

1,041 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD4.3 Please tell me to what extent you agree or disagree with the following statements on the collection and use of these personal data by online platforms.
Online platforms should be regulated by public authorities to limit the extent to which they display different search results to users based on the data collected about them".

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