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Importance of selected marketing strategies to luxury watch brands in 2017

Published by
P. Smith,
Feb 15, 2022
The statistic shows which marketing strategies are the most important to luxury watch brands worldwide in 2017. The survey revealed that watch executives believe social media is the most important marketing strategy for luxury watch brands in 2017, scoring it 7.8 on a 10 point scale.

How important are the following elements for your marketing strategy?

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Source

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Release date

September 2017

Region

Worldwide

Survey time period

May-July 2017

Number of respondents

4,500 respondents

Special properties

Watch executives

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "How important are the following elements for your marketing strategy? Please indicate on a scale from one to ten, with one indicating very low importance and 10 indicating very high importance".

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Statistics on " Luxury watch industry "

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Statistics on Luxury watch industry

Industry overview

6

International trade

8

Leading brands & companies

8

Consumer behavior

7

Further related statistics

9

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Topics

Swiss watch industryGlobal personal luxury goods industryLuxury watch industrySwitzerlandLuxury goods in Europe
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