Future interest in using virtual digital assistants (VDAs) in the United States, as of September 2016, by gender

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Description Source More information
The statistic shows the future interest in using the various virtual digital assistants (VDAs) in the United States, as of September 2016, by gender. As of that time, 24 percent of male survey respondents said they were extremely or very interested in using Microsoft's Cortana assistant in the future, based on their current perception of the software.
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Release date
August 2016
United States
Survey time period
September 21, 2016
Number of respondents
n = 492 (265 male; 227 female)
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows: "In the future, how interested are you in using each of these digital assistants? Please answer based on your current perceptions of each digital assistant, even if you may not be familiar with it."

* Share of respondents who rated themselves as being extremely or very interested in using a particularly digital assistant in the future.

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