Level of openess to switching brands among U.S. Millennials 2015

Published by Statista Research Department, Jun 30, 2015
This statistic shows the level of openess to switching brands among Millennials in the United States in 2015. During the survey, 6.5 percent of the respondents cited that were extremely willing to switch brands.

Level of openess to switching brands among Millennials in the United States in 2015

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Source

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Release date

June 2015

Region

United States

Survey time period

June 2015

Number of respondents

402 respondents

Age group

18-34 years

Special properties

U.S. Millennial consumers*

Method of interview

Online survey

Supplementary notes

* Consumers born between 1981 and 1997.
The source does not provide the actual publication date. The publication date is the date of survey.
Multiple answers were possible.

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