SaaS companies: expected new ACV from freemium leads as of 2014

This statistic presents the expected new actual cash value (ACV) derived from freemium leads, in 2014, according to a 2015 survey of Software as a Service (SaaS) companies worldwide. According to the survey, approximately 30 percent of companies derived some amount of actual cash value from freemium sales strategies.

Expected new actual cash value (ACV) from "freemium" leads for Software as a Service (SaaS) companies worldwide, as of 2014

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Release date

November 2015



Survey time period

June to July 2015

Number of respondents

255 private SaaS companies

Special properties

senior executives

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Statistics on "Software as a Service (SaaS)"

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