Italy: main reasons to enter jewelry store in Christmas in 2015

Published by Statista Research Department, Jan 25, 2016
This statistic shows the main reasons which encourage customers to enter jewelry during Christmas 2015 in Italy. According to the survey, a previous long-lasting relationship was the leading reason why a customer entered jewelry (58.1 percent).

According to you, thinking about Christmas 2015, what are the main reasons for consumers to come to your jewelry store?

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Release date

January 2016

Region

Italy

Survey time period

January 12 to 18, 2016

Number of respondents

400 respondents

Special properties

Retail sector of watches, jewelry and silverware

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The survey question is phrased as follow: 'A suo avviso, con riferimento al Natae 2015, quali sono le motivazioni principali cha hanno spinto i consumatori a visitare il suo punto vendita?'.
Multiple answers were possible.
*Media includes radio, newspapers, TV etc.

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