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Italy: purchase channels of jewelry during Christmas 2017, by type

This statistic shows the preferred purchase channels of jewelry during Christmas 2017 in Italy, by type. As of 2017, over half of the respondents (52.5 percent) intend to purchase jewelry items at jewelers in shopping malls. By contrast, 27 percent of the respondents admitted to choose e-commerce websites to purchase jewelry items for the Christmas holidays.

Which sales channels will you use to purchase jewelry during Christmas?

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Source

Release date

October 2017

Region

Italy

Survey time period

September 14-20, 2017

Number of respondents

827 respondents

Age group

24 years and older

Special properties

individuals who went to jeweller in the last 18 months

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Mixed survey type: CATI and CAWI.
The sum of the percentage is different from 100 because multiple answers were allowed.

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