Comfort with data collection by social media networks in the Benelux 2016

This statistic displays the findings of a survey on the distribution of comfort levels with the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in the Benelux as of April 2016. During the survey period, it was found that roughly one in every five of the Belgian respondents reported that they were very uncomfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.

Distribution of comfort levels with the use personal data by social media sites in order to provide personalized online advertisements or content in the Benelux as of April 2016*

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Source

Release date

June 2016

Region

Belgium, Luxembourg, Netherlands

Survey time period

April 9, 2016 to April 18, 2016 for Belgium and the Netherlands; April 9, 2016 to April 17, 2016 for Luxembourg

Number of respondents

1,007 for Belgium; n=1,041 for the Netherlands; n=501 for Luxembourg

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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