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Skincare: Drivers of purchase decisions women UK 2016

What ever influences your decision to buy facial skincare products?

by Statista Research Department, last edited Nov 11, 2016
Skincare: Drivers of purchase decisions women UK 2016 This online survey being carried out to assess the drivers of purchasing decisions regarding to facial skincare products in British women posed the question "What ever influences your decision to buy facial skincare products?" Price was the main driver accounting for 57 percent of purchase decisions, followed by performance showing a share of 53 percent. On the other hand, online videos represented a small fraction with a share of 3 percent.
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What ever influences your decision to buy facial skincare products?

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