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Skincare: Drivers of purchase decisions recommendation women 18-24 UK 2016

Recommendation types driving the purchase decision of women for skin care products aged 18 to 24 years in the United Kingdom (UK) in 2016

Skincare: Drivers of purchase decisions recommendation women 18-24 UK 2016 This statistic depicts the share of recommendation types influencing the purchase decision of women between the of 18 and 24 years in the United Kingdom (UK) in the year 2016. Almost representing one third of purchase decisions, friends´ recommendations were the main driver, accounting for 32 percent, followed by recommendations by the family, accumulating to 29 percent.
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Recommendation types driving the purchase decision of women for skin care products aged 18 to 24 years in the United Kingdom (UK) in 2016

Share of recommendation type in percent
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Share of recommendation type in percent
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This statistic depicts the share of recommendation types influencing the purchase decision of women between the of 18 and 24 years in the United Kingdom (UK) in the year 2016. Almost representing one third of purchase decisions, friends´ recommendations were the main driver, accounting for 32 percent, followed by recommendations by the family, accumulating to 29 percent.
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Release date
2016
Region
United Kingdom
Survey time period
01.2016
Age group
18 years and older
Special properties
Women
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