Brand value of the Summer Olympic Games 2012-2017

Brand value of the Summer Olympic Games from 2012 to 2017 (in million U.S. dollars)*

Brand value of the Summer Olympic Games 2012-2017 The statistic shows the brand value of the Summer Olympic Games from 2012 to 2017. The Summer Olympic Games had a brand value of 419 million U.S. dollars in 2017.
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Brand value of the Summer Olympic Games from 2012 to 2017 (in million U.S. dollars)*

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Brand value in million U.S. dollars
2017419
2016366
2015348
2014348
2013348
2012348
Brand value in million U.S. dollars
2017419
2016366
2015348
2014348
2013348
2012348
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Description

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The statistic shows the brand value of the Summer Olympic Games from 2012 to 2017. The Summer Olympic Games had a brand value of 419 million U.S. dollars in 2017.
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Release date
October 2017
Region
Worldwide
Survey time period
2012 to 2017
Supplementary notes
* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.
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