Brand value of the Summer Olympic Games 2012-2017

The statistic shows the brand value of the Summer Olympic Games from 2012 to 2017. The Summer Olympic Games had a brand value of 419 million U.S. dollars in 2017.

Brand value of the Summer Olympic Games from 2012 to 2017 (in million U.S. dollars)*

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Source

Release date

October 2017

Region

Worldwide

Survey time period

2012 to 2017

Supplementary notes

* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

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