Brand value of the Winter Olympic Games from 2012 to 2017 (in million U.S. dollars)*

Brand value of the Winter Olympic Games 2012-2017 The statistic shows the brand value of the Winter Olympic Games from 2012 to 2017. The Winter Olympic Games had a brand value of 285 million U.S. dollars in 2017.
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Brand value in million U.S. dollars
2017285
2016285
2015285
2014285
2013123
2012123
Brand value in million U.S. dollars
2017285
2016285
2015285
2014285
2013123
2012123
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Description Source More information
The statistic shows the brand value of the Winter Olympic Games from 2012 to 2017. The Winter Olympic Games had a brand value of 285 million U.S. dollars in 2017.
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Release date
October 2017
Region
Worldwide
Survey time period
2012 to 2017
Supplementary notes
* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

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