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Fragrances: preferred type of fragrance women UK 2016

This statistic depicts the share of preferred fragrance types among women aged 18 to 34 years in the United Kingdom (UK) in 2016. Signature scents were the most popular type, accounting for 29 percent, followed by well-known brands at 25 percent. On the contrast, only 9 percent of women in that age group reported wearing celebrity endorsed brands.

Share of preferred fragrance types among women aged 18 to 34 years in the United Kingdom (UK), 2016

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Source

Release date

2016

Region

United Kingdom

Survey time period

2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

women

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Statistics on "Fragrance consumption in the UK (Kantar Media TGI)"

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