Fresh produce: quantity sales growth in U.S. supermarkets 2014, by sub category

This statistic presents the sales quantity growth of the fresh produce departments in key United States supermarkets from 2013 to 2014, by sub category. Over that period, fresh cut vegetables experienced a sales growth of 10.7 percent, based on weekly sales quantity per store. The entire produce department saw an increase of 0.5 percent.

Quantity sales growth of the produce departments in United States supermarkets in 2014, by sub category (change over prior year)*

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Release date

April 2015


United States

Survey time period


Supplementary notes

* The sales growth refers to weekly quantity sales per store in key U.S. food retailers.
** Excludes overwrap.
*** Excludes other produce (such as salad dressings, toppings, etc.), which accounts for 10 percent of produce department sales dollars and 5 percent of quantity.
Fresh Coverage Area (FCA) including key retailers from food, mass/supercenter and club chains, or more than 18,000 stores. It includes UPC, random weight and retailer assigned codes.

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