• Top SEO factors for search rankings 2021

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During a 2021 survey carried out among search engine optimization (SEO) professionals worldwide, 24.6 percent stated depth and accuracy of content was one of the most important factors impacting search rankings in the 12 month leading up to the survey. On-page elements, such as meta titles or descriptions, ranked first, mentioned by 32.8 percent of respondents.

Leading search engine optimization (SEO) factors for search rankings worldwide as of June 2021

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Release date

October 2021

More information

Region

Worldwide

Survey time period

April 30 to June 4, 2021

Number of respondents

2,325 respondents

Special properties

among SEO professionals

Supplementary notes

Original question: "From the last 12 months, what do you think had the most impact for ranking?"
Respondents were permitted to select up to three options.
The source provides the following information about the methodology:
"This survey was sent to Search Engine Journal email subscribers and readers (majority), along with outreach to non-SEJ readers (minimal). Respondents are all SEO professionals from around the world. 61.4 percent are from the U.S. The survey collected data from April 30 to June 4, 2021."