The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
- Media & Advertising›
- Advertising & Marketing ›
Most effective SEO tactics worldwide 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Most effective search engine optimization (SEO) tactics worldwide as of November 2017
Exclusive Premium Statistic
The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
Show more- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- Worldwide
- Survey time period
- November 2017
- Number of respondents
- 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))
- Supplementary notes
- Question: What are the most effective SEO tactics used to achieve important objectives?
More information
- Region
- Worldwide
- Survey time period
- November 2017
- Number of respondents
- 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))
- Supplementary notes
- Question: What are the most effective SEO tactics used to achieve important objectives?
Other interesting statistics
+
+Use of search engine optimization by companies in Sweden 2016, by industry sector
Corporate SEO tools spending 2016
Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
+
+B2B marketing technology tactics effectiveness perception in the U.S. in 2016
+
+Italy: ranking factors becoming less relevant in Italy from 2016 to 2017
+
+Survey on the use of marketing tactics in Sweden 2016
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Online search usage
- 110 page/s
- English
- pptx
- Detailed references
Everything On "Online search usage" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Online search usage"
- Benchmark
The most important statistics
- Worldwide desktop market share of leading search engines from January 2010 to April 2018Global market share of search engines 2010-2018
- Market share of search engines in the United States from December 2008 to 2017Market share of search engines in the U.S. 2008-2017
- Share of search queries handled by leading U.S. search engine providers as of April 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of April 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- U.S. customer satisfaction with internet portals and search engines in 2018 (index score)ACSI - U.S. user satisfaction with internet portals 2018
- U.S. customer satisfaction with online search engines and information websites from 2000 to 2018 (index score)ACSI - U.S. customer satisfaction with online portals and search engines 2000-2018
- Average number of search terms for online search queries in the United States as of August 2017Online search query size in the United States 2017, by number of keywords
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Leading search companies
The most important statistics
- Market share of selected leading mobile search providers in the United States from October 2012 to April 2018U.S. market share of mobile search engines 2012-2018
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 2nd quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Paid mobile search click share of Google and Bing in the United States as of 2nd quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Successful search click percentages as of August 2017, by search engineSuccessful search click share worldwide 2017, by search engine
- Distribution of total and mobile organic search visits in the United States as of 2nd quarter 2018, by engineU.S. total & mobile organic search visits 2018, by engine
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 2nd quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Search behavior
The most important statistics
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017U.S. retail purchase channel preference in select shopping scenarios 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018Planned U.S. online shopping locations and channels 2018
- How many times have you used the internet to find a local business in the last 12 months?Frequency of online local business search in the U.S. 2017
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Voice assistant usage in the United States as of February 2018, by situation/device typeFrequency of voice assistant usage in the U.S. 2018, by situation/device type
- Impact of stand-alone digital voice assistants on smartphone usage worldwide as of 2017Stand-alone digital voice assistants: impact on smartphone usage worldwide 2017
- Most common tasks carried out using voice according to global voice tech users as of 2017Leading tasks carried out by virtual assistants worldwide 2017
- Situations where consumers in the United States would use virtual assistants as of April 2017U.S. consumer virtual assistant usage scenarios 2017
- Advertising and marketing
The most important statistics
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search advertising spending in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: search ad revenue worldwide 2015-2021, by device
- Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)Global mobile advertising expenditure 2015-2016, by region
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017Most effective SEO tactics worldwide 2017
- Growth of media owners advertising revenues in the United States from 2017 to 2018, by categoryGrowth of media ad revenues in the U.S. 2017-2018, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by mediumGrowth of advertising CPM in the U.S. 2011-2017, by medium
The most important statistics
- Advertising revenue of Google websites from 2001 to 2017 (in billion U.S. dollars)Google sites: advertising revenue 2001-2017
- Advertising revenue of Google network websites from 2001 to 2017 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2017
- Share of desktop search traffic originating from Google in selected countries as of June 2018Google: search engine market share in selected countries 2018
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending June 2018, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2018
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)ACSI - U.S. customer satisfaction with Google 2002-2018
- Frequency of Google use in the United States as of October 2017Google usage frequency in the United States 2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: best corporate website solutions for SEO actions in 2016 and 2017
- Italy: e-commerce websites search engines 2014, by type
- Expenditure on search engine marketing (SEM) in Finland 2010-2017
- UK: use of seach engine optimization among small & medium enterprises April 2016
- Holiday season marketing: preferred online tactics among SMBs 2014
- Italy: main investment sectors of digital companies 2018, by tool
- Italy: most useful marketing tools used by companies in 2016
- Best sources for cost-per-acquisition (CPA) for marketing in the UK 2014
- Distribution of investments in e-commerce marketing in Italy in 2016, by category
- Survey on digital marketing investments in SMEs in Finland 2016, by employee number
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Unattractive media channels for U.S. marketers 2016
- Survey on digital marketing investments in SMEs in Finland 2016, by growth rate
Studies
- Content marketing in the U.S.
- E-mail marketing in the U.S.
- The Power Of Me
- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- B2C Manufacturing Content Marketing 2018
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- B2C Manufacturing Content Marketing 2017
- Social Media Marketing Industry Report 2018
- Content Marketing in the UK 2018
- Marketer Email Tracking Study 2018
- Social Media Marketing Industry Report 2017
- B2B Content Marketing 2016
Statistics on the topic
Free statistics
- Worldwide desktop market share of leading search engines from January 2010 to April 2018
- Market share of search engines in the United States from December 2008 to 2017
- Share of search queries handled by leading U.S. search engine providers as of April 2018
- Number of explicit core search queries powered by search engines in the United States as of April 2018 (in billions)
- U.S. customer satisfaction with internet portals and search engines in 2018 (index score)
- U.S. customer satisfaction with online search engines and information websites from 2000 to 2018 (index score)
- Global search engine market share as of August 2017, by search query size
- Media usage in an internet minute as of June 2018
- Market share of selected leading mobile search providers in the United States from October 2012 to April 2018
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 2nd quarter 2018
- Paid mobile search click share of Google and Bing in the United States as of 2nd quarter 2018, by device
- Distribution of total and mobile organic search visits in the United States as of 2nd quarter 2018, by engine
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 2nd quarter 2018, by platform
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Paid search ad spend growth on Google in the United States in 4th quarter 2017, by industry
- Advertising revenue of Google network websites from 2001 to 2017 (in billion U.S. dollars)
- Share of desktop search traffic originating from Google in selected countries as of June 2018
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending June 2018, by target domain (in millions)
- Number of government and court requests for content removal from Google from July to December 2017, by country
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)
- Frequency of Google use in the United States as of October 2017
- Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season
Premium Statistics
- Average number of search terms for online search queries in the United States as of August 2017
- Successful search click percentages as of August 2017, by search engine
- Number of search engine users in the United States from 2014 to 2020 (in millions)
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- How many times have you used the internet to find a local business in the last 12 months?
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- Voice assistant usage in the United States as of February 2018, by situation/device type
- Impact of stand-alone digital voice assistants on smartphone usage worldwide as of 2017
- Most common tasks carried out using voice according to global voice tech users as of 2017
- Situations where consumers in the United States would use virtual assistants as of April 2017
- To what degree has using your smart home device replaced using your smartphone for the following activities while at home?
- Leading mobile-first online activities as of 2nd quarter 2017
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)
- Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017
- Growth of media owners advertising revenues in the United States from 2017 to 2018, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium
- Advertising revenue of Google websites from 2001 to 2017 (in billion U.S. dollars)
- Which is the best solution to create and manage corporate websites for SEO actions?
- E-commerce websites search engines in Italy in 2014, by type
- Annual search engine marketing (SEM) expenditure in Finland from 2010 to 2017 (in million euros)
- To what extent you agree or disagree with each of the following statements about search engines: "Your company uses search engine optimization techniques to appear higher in the search results"*
- In which tools are you going to invest mostly in the next twelve months?
- Which of the following tools were the most effective in your experience in 2016?
- Which source provides the best cost-per-acquisition for marketing?
- Distribution of investments in e-commerce marketing activities in Italy in 2016, by category
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by number of employees
- Which marketing tactics that your B2B company applies will bring you new leads and new customers?*
- For which three channels would you decrease your media spend?
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by growth rate
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
5 News
Latest News
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.