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Most effective SEO tactics worldwide 2017
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Most effective SEO tactics worldwide 2017
Most effective search engine optimization (SEO) tactics worldwide as of November 2017
The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
Most effective search engine optimization (SEO) tactics worldwide as of November 2017
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The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
Show more- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- Worldwide
- Survey time period
- November 2017
- Number of respondents
- 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))
- Supplementary notes
- Question: What are the most effective SEO tactics used to achieve important objectives?
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- Worldwide
- Survey time period
- November 2017
- Number of respondents
- 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))
- Supplementary notes
- Question: What are the most effective SEO tactics used to achieve important objectives?
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Online search usage
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Statistics on "Online search usage"
- Benchmark
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- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Worldwide desktop market share of leading search engines from January 2010 to January 2019Global market share of search engines 2010-2019
- Market share of search engines in the United States from December 2008 to 2018Market share of search engines in the U.S. 2008-2018
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Successful search click percentages as of August 2017, by search engineSuccessful search click share worldwide 2017, by search engine
- Average number of search terms for online search queries in the United States as of August 2017Online search query size in the United States 2017, by number of keywords
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- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
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- Market share of selected leading mobile search providers in the United States from October 2012 to January 2019U.S. market share of mobile search engines 2012-2019
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engineU.S. total & mobile organic search visits 2018, by engine
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
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- U.S. customer satisfaction with Google from 2002 to 2018 (index score)ACSI - U.S. customer satisfaction with Google 2002-2018
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)Google sites: advertising revenue 2001-2018
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2018
- Share of desktop search traffic originating from Google in selected countries as of February 2019Google: search engine market share in selected countries 2019
- Frequency of Google use in the United States as of October 2017Google usage frequency in the United States 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2019
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- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017U.S. retail purchase channel preference in select shopping scenarios 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018Planned U.S. online shopping locations and channels 2018
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Most common app categories accessed before shopping device sessions in the United States as of December 2017Leading app categories accessed before shopping online in the U.S. 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017Leading app categories accessed after shopping online in the U.S. 2017
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The most important statistics
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017Most effective SEO tactics worldwide 2017
- Growth of media owners advertising revenues in the United States in 2018 to 2019, by categoryGrowth of media ad revenues in the U.S. 2018-2019, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by mediumGrowth of advertising CPM in the U.S. 2011-2017, by medium
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: search ad revenue worldwide 2015-2021, by device
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search advertising spending in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: e-commerce websites search engines 2014, by type
- Italy: best corporate website solutions for SEO actions in 2016 and 2017
- SEO marketing adoption among SMEs in the U.S. 2016
- Expenditure on search engine marketing (SEM) in Finland 2010-2017
- UK: use of seach engine optimization among small & medium enterprises April 2016
- Holiday season marketing: preferred online tactics among SMBs 2014
- Effectiveness of media spend in the U.S. 2016, by channel
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Areas into which PR agencies need to gain more insight in the UK 2018
- Channels included in media budgets in Asia 2016
- Effectiveness of social media marketing worldwide 2015
- Leading customer retention methods in the U.S. 2015
- Digital marketing spend inhibitors in the U.S. 2016
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- U.S. effectiveness of P-O-S displays integrated with content delivery tech 2016
- Average annual profit margin of digital agencies in Swede 2011-2015
- Italy: share of voice of BMW on websites 2018, by website
- Italy: share of voice of Volkswagen on websites 2018, by website
- Protected marine areas, by region 1990-2012
Studies
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- The Power Of Me
- The Personalization Imperative For Content Marketing
- Digital marketing in Italy
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Manufacturing Content Marketing 2018
- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2017
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
Statistics on "Online search usage"
- Media usage in an internet minute as of June 2018
- Worldwide desktop market share of leading search engines from January 2010 to January 2019
- Market share of search engines in the United States from December 2008 to 2018
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)
- Global search engine market share as of August 2017, by search query size
- Successful search click percentages as of August 2017, by search engine
- Average number of search terms for online search queries in the United States as of August 2017
- Number of search engine users in the United States from 2014 to 2020 (in millions)
- U.S. customer satisfaction with online search engines and information websites from 2000 to 2018 (index score)
- U.S. customer satisfaction with internet portals and search engines in 2018 (index score)
- Market share of selected leading mobile search providers in the United States from October 2012 to January 2019
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engine
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platform
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by device
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)
- Share of desktop search traffic originating from Google in selected countries as of February 2019
- Frequency of Google use in the United States as of October 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Leading mobile-first online activities as of 2nd quarter 2017
- How many times have you used the internet to find a local business in the last 12 months?
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Voice assistant usage in the United States as of February 2018, by situation/device type
- Most common tasks carried out using voice according to global voice tech users as of 2017
- Situations where consumers in the United States would use virtual assistants as of April 2017
- Impact of stand-alone digital voice assistants on smartphone usage worldwide as of 2017
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- Most effective search engine optimization (SEO) tactics worldwide as of November 2017
- Growth of media owners advertising revenues in the United States in 2018 to 2019, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)
- Paid search ad spend growth on Google in the United States in 3rd quarter 2018, by industry
- E-commerce websites search engines in Italy in 2014, by type
- Which is the best solution to create and manage corporate websites for SEO actions?
- Marketing implementation of search engine optimization (SEO) among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Annual search engine marketing (SEM) expenditure in Finland from 2010 to 2017 (in million euros)
- To what extent you agree or disagree with each of the following statements about search engines: "Your company uses search engine optimization techniques to appear higher in the search results"*
- Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season
- How would you rate the effectiveness of your media spend for the following channels?
- Which marketing tactics that your B2B company applies will bring you new leads and new customers?*
- Main areas into which PR agencies see the need to gain more education or insight in the United Kingdom (UK) in 2018
- Which channels do you include when allocating the media budget?
- How do you rate the success of social media to achieve important marketing objectives?
- Which delivery methods do you use for retention?
- Which three factors prevent your organization from spending more on digital channels?
- Which marketing tactics that your B2C company applies will bring you new leads and new customers?*
- Perceived effectiveness of content delivery technology integrated into point of purchase (P-O-P) marketing displays according to CPG merchandising executives in the United States as of June 2016
- Average annual profit margin of digital agencies in Sweden from 2011 to 2015
- Share of voice of BMW brand on top Italian websites as of March 2018, by website
- Share of voice* of Volkswagen on Italian websites as of March 2018, by website
- Percentage of worldwide protected marine areas in1990 and 2012, by region
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