The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
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Most effective SEO tactics worldwide 2017
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Most effective search engine optimization (SEO) tactics worldwide as of November 2017
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The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
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The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic.
Show more- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- Worldwide
- Survey time period
- November 2017
- Number of respondents
- 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))
- Supplementary notes
- Question: What are the most effective SEO tactics used to achieve important objectives?
More information
- Region
- Worldwide
- Survey time period
- November 2017
- Number of respondents
- 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))
- Supplementary notes
- Question: What are the most effective SEO tactics used to achieve important objectives?
Other interesting statistics
Global market share of search engines 2010-2018
Market share of search engines in the United States 2008-2018
Google: search engine market share in selected countries 2018
U.S. search engines ranked by number of core searches 2008-2018
Google vs. Bing: U.S. mobile click share 2018
Media usage in an online minute 2018
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Online search usage
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Statistics on "Online search usage"
- Benchmark
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Worldwide desktop market share of leading search engines from January 2010 to October 2018Global market share of search engines 2010-2018
- Market share of search engines in the United States from December 2008 to 2017Market share of search engines in the U.S. 2008-2017
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Successful search click percentages as of August 2017, by search engineSuccessful search click share worldwide 2017, by search engine
- Average number of search terms for online search queries in the United States as of August 2017Online search query size in the United States 2017, by number of keywords
- Leading search companies
The most important statistics
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Successful search click percentages as of August 2017, by search engineSuccessful search click share worldwide 2017, by search engine
- Market share of selected leading mobile search providers in the United States from October 2012 to October 2018U.S. market share of mobile search engines 2012-2018
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engineU.S. total & mobile organic search visits 2018, by engine
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
The most important statistics
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)ACSI - U.S. customer satisfaction with Google 2002-2018
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)Google sites: advertising revenue 2001-2018
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2018
- Share of desktop search traffic originating from Google in selected countries as of June 2018Google: search engine market share in selected countries 2018
- Frequency of Google use in the United States as of October 2017Google usage frequency in the United States 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2019
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Search behavior
The most important statistics
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- How many times have you used the internet to find a local business in the last 12 months?Frequency of online local business search in the U.S. 2018
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017U.S. retail purchase channel preference in select shopping scenarios 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018Planned U.S. online shopping locations and channels 2018
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Most common app categories accessed before shopping device sessions in the United States as of December 2017Leading app categories accessed before shopping online in the U.S. 2017
- Most common app categories accessed after shopping device sessions in the United States as of December 2017Leading app categories accessed after shopping online in the U.S. 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017Leading apps accessed before shopping online in the U.S. 2017
- Advertising and marketing
The most important statistics
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017Most effective SEO tactics worldwide 2017
- Growth of media owners advertising revenues in the United States from 2017 to 2018, by categoryGrowth of media ad revenues in the U.S. 2018-2019, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by mediumGrowth of advertising CPM in the U.S. 2011-2017, by medium
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: search ad revenue worldwide 2015-2021, by device
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search advertising spending in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: e-commerce websites search engines 2014, by type
- Italy: best corporate website solutions for SEO actions in 2016 and 2017
- Expenditure on search engine marketing (SEM) in Finland 2010-2017
- UK: use of seach engine optimization among small & medium enterprises April 2016
- Holiday season marketing: preferred online tactics among SMBs 2014
- Unattractive media channels for U.S. marketers 2016
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Content marketing: social media effectiveness in Australia 2014
- Awareness of online marketing strategies among SMEs in the UK 2013
- Most effective customer acquisition channels in the United Kingdom (UK) 2014-2015
- Survey on digital marketing investments in SMEs in Finland 2016, by employee number
- Distribution of investments in e-commerce marketing in Italy in 2018, by category
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Ranking of B2C marketing tactics bringing new leads in Belgium 2015
- U.S. effectiveness of P-O-S displays integrated with content delivery tech 2016
- Marketing spending of the sports and recreation industry in Spain in 2015, by segment
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Statistics on the topic
Free statistics
- Media usage in an internet minute as of June 2018
- Worldwide desktop market share of leading search engines from January 2010 to October 2018
- Market share of search engines in the United States from December 2008 to 2017
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- Number of explicit core search queries powered by search engines in the United States as of October 2018 (in billions)
- Global search engine market share as of August 2017, by search query size
- U.S. customer satisfaction with online search engines and information websites from 2000 to 2018 (index score)
- U.S. customer satisfaction with internet portals and search engines in 2018 (index score)
- Market share of selected leading mobile search providers in the United States from October 2012 to October 2018
- Distribution of total and mobile organic search visits in the United States as of 4th quarter 2018, by engine
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 4th quarter 2018, by platform
- Paid mobile search click share of Google and Bing in the United States as of 4th quarter 2018, by device
- U.S. customer satisfaction with Google from 2002 to 2018 (index score)
- Advertising revenue of Google network websites from 2001 to 2018 (in billion U.S. dollars)
- Share of desktop search traffic originating from Google in selected countries as of June 2018
- Frequency of Google use in the United States as of October 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2019, by target domain (in millions)
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Most common app categories accessed after shopping device sessions in the United States as of December 2017
- Most common apps accessed after shopping device sessions in the United States as of December 2017
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Paid search ad spend growth on Google in the United States in 3rd quarter 2018, by industry
- Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season
Premium Statistics
- Successful search click percentages as of August 2017, by search engine
- Average number of search terms for online search queries in the United States as of August 2017
- Number of search engine users in the United States from 2014 to 2020 (in millions)
- Advertising revenue of Google websites from 2001 to 2018 (in billion U.S. dollars)
- Leading mobile-first online activities as of 2nd quarter 2017
- How many times have you used the internet to find a local business in the last 12 months?
- Channels that internet users in the United States are most likely to use in select shopping scenarios as of December 2017
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- Most common app categories accessed before shopping device sessions in the United States as of December 2017
- Most common apps accessed before shopping device sessions in the United States as of December 2017
- Voice assistant usage in the United States as of February 2018, by situation/device type
- Most common tasks carried out using voice according to global voice tech users as of 2017
- Situations where consumers in the United States would use virtual assistants as of April 2017
- Impact of stand-alone digital voice assistants on smartphone usage worldwide as of 2017
- To what degree has using your smart home device replaced using your smartphone for the following activities while at home?
- Most effective search engine optimization (SEO) tactics worldwide as of November 2017
- Growth of media owners advertising revenues in the United States from 2017 to 2018, by category
- Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium
- Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)
- E-commerce websites search engines in Italy in 2014, by type
- Which is the best solution to create and manage corporate websites for SEO actions?
- Annual search engine marketing (SEM) expenditure in Finland from 2010 to 2017 (in million euros)
- To what extent you agree or disagree with each of the following statements about search engines: "Your company uses search engine optimization techniques to appear higher in the search results"*
- For which three channels would you decrease your media spend?
- Which marketing tactics that your B2B company applies will bring you new leads and new customers?*
- Most effective social media platforms in content marketing according to marketers in Australia in 2014
- Which online marketing strategies are you aware of?
- Effectiveness of channels used for customer acquisition by marketers in the United Kingdom (UK) 2014 and 2015
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by number of employees
- Distribution of investments in e-commerce marketing activities in Italy in 2018, by category
- Share of SMEs with digital marketing investments accounting for over half of all marketing investments, by turnover
- Which marketing tactics that your B2C company applies will bring you new leads and new customers?*
- Perceived effectiveness of content delivery technology integrated into point of purchase (P-O-P) marketing displays according to CPG merchandising executives in the United States as of June 2016
- Investment of the sports and recreation industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Demand for specialty films worldwide from 2012 to 2022 (in 1,000 tons)
- Projected global gesture recognition and touchless sensing market size in 2014 and 2020 (in billion U.S. dollars)
- Worldwide production forecast for the Honda Civic from 2010 to 2015 (in million units)
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