Perfume: share of source of information women UK 2016

This survey examined the source women in the United Kingdom (UK) retrieve their information about perfumes from by posing the question "How do you ever find out about perfume?" Most women reported in-store browsing as their main way of finding out about perfume, amounting to 62 percent, while 24 percent mentioned a friend´s recommendation being their source of information. YouTube and video blogs were the least stated source, only representing a small fraction of 5 percent.

How do you ever find out about perfume?

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Source

Release date

2016

Region

United Kingdom

Survey time period

2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Women

Method of interview

Online interview

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Statistics on "Fragrances in the United Kingdom (UK)"

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