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Perfume: share of source of information women UK 2016

How do you ever find out about perfume?

Perfume: share of source of information women UK 2016 This survey examined the source women in the United Kingdom (UK) retrieve their information about perfumes from by posing the question "How do you ever find out about perfume?" Most women reported in-store browsing as their main way of finding out about perfume, amounting to 62 percent, while 24 percent mentioned a friend´s recommendation being their source of information. YouTube and video blogs were the least stated source, only representing a small fraction of 5 percent.
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How do you ever find out about perfume?

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This survey examined the source women in the United Kingdom (UK) retrieve their information about perfumes from by posing the question "How do you ever find out about perfume?" Most women reported in-store browsing as their main way of finding out about perfume, amounting to 62 percent, while 24 percent mentioned a friend´s recommendation being their source of information. YouTube and video blogs were the least stated source, only representing a small fraction of 5 percent.
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