Fragrances: share of factors of purchase decision women 18 to 34 years UK 2016

This statistic depicts the share of factors influencing the purchase decision regarding fragrances among women aged 18 to 34 years in the United Kingdom (UK) in the year 2016. The major driver was the smell, accounting for a share of 84 percent. The availability of testers in shops, samples and bottle design were almost equally important representing 22 percent, 22 percent and 23 percent, respectively.

Share of factors influencing the purchase decision of fragrances among women, aged 18 to 34 years, in the United Kingdom (UK), 2016

Share of influence
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Source

Release date

2016

Region

United Kingdom

Survey time period

01.2016

Age group

18 years and older

Special properties

women

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Statistics on "Fragrances in the United Kingdom (UK)"

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