Fragrances: share of factors of purchase decision women 25 to 34 years UK 2016

This statistic displays the share of factors influencing the purchase decision regarding fragrances among women between 18 and 34 years in the United Kingdom (UK) in the year 2016. The major driver was the smell, amounting to a share of 90 percent, followed by the availability of testers in shops, representing 32 percent. Bottle design was the least important factor stated with a share of 18 percent.

Share of factors influencing the purchase decision of fragrances among women, aged 25 to 34 years, in the United Kingdom (UK), 2016

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Release date



United Kingdom

Survey time period


Age group

18 years and older

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Statistics on "Fragrances in the United Kingdom (UK)"

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