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Motivations to view digital ads worldwide 2015

The statistic shows data on the motivations to view digital ads worldwide as of December 2015. It was found that 35 percent of respondents would be motivated to see online ads if they were entertaining.

Which of the following reasons below would motivate you to see some online advertising?

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Source

Release date

January 2016

Region

Worldwide

Survey time period

November and December 2015

Number of respondents

9,468 respondents

Age group

18 years and older

Special properties

among internet users from Argentina, Brazil, France, Germany, Italy, Mexico, the UK and the U.S.

Method of interview

Online survey

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Statistics on "Ad blocking"

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