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Projected share of online holiday spending according to consumers in the United States as of October 2017, by urbanity

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Projected share of online holiday spending in the United States 2017, by urbanity This statistic presents U.S. consumer plans regarding their online holiday shopping spending, sorted by urbanity. During the October 2017 survey it was found that 15 percent of respondents living in rural communities were planning to spend up to 80 percent of their total holiday budget online.
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SuburbanCity or urbanRural
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SuburbanCity or urbanRural
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Description Source More information
This statistic presents U.S. consumer plans regarding their online holiday shopping spending, sorted by urbanity. During the October 2017 survey it was found that 15 percent of respondents living in rural communities were planning to spend up to 80 percent of their total holiday budget online.
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Release date
October 2017
Region
United States
Survey time period
October 11th to 20th, 2017
Number of respondents
1,025 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: What percentage of your total holiday budget do you expect to spend online?

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