Christmas shopping: online research in-store shopping parents Millennial's UK 2016

This statistic illustrates the share of people planning on doing online research before shopping in-store for Christmas among parents and Millennials in the United Kingdom (UK) in the year 2016. While three quarters of Millennials reported planning to research before shopping in-store, parents with a share of 69% still surpassed the share observed in the general population of shoppers, accounting for 62%.

Share of people planning to do online research before shopping in-store for Christmas among Parents and Millenial's in the United Kingdom (UK) in 2016

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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