Christmas shopping: share of ways retail app usage UK 2016

This statistic illustrates the share of ways retail-related apps are being used for Christmas shopping in the United Kingdom (UK) in 2016. Most consumers reported using retail apps for shopping, accounting for 26 percent, while one quarter mentioned using retail-related apps for price comparison. One half of the consumers interviewed, reported not using any retail related apps for Christmas shopping.

Share of ways a retail app is used for Christmas shopping in the United Kingdom (UK) in 2016

Share of ways of retail app usage
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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

Supplementary notes

Data does not add up to 100 percent as more than one choice was possible.

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