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Christmas shopping: share of ways for retail app usage among Millennials UK 2016

This statistic depicts the share of ways retail-related apps are being used for Christmas shopping by Millennials in the United Kingdom (UK) in 2016. Most Millennials reported using retail-related apps for shopping, accounting for 46 percent, followed by 35 percent using retail apps for price comparison. Loyalty programs represented the smallest fraction of usage of retail apps among Millennials, standing at 24 percent.

Share of ways a retail app is used for Christmas shopping among Millennials in the United Kingdom (UK) in 2016

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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