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Christmas shopping: percentage change purchases mobile device shopping UK 2015-2016

This statistic depicts the percentage increase of product categories being shopped for Christmas using a mobile device in the United Kingdom (UK) between 2015 and 2016. Toys, make-up and beauty supplies as well as experiences showed the biggest increment over the years, accounting for 13 percent each. Apparel and accessories followed, recording an increase of 9 percent between the two season. On the other end, books and ebooks showed a decrease of 3 percent.

Percentage change in purchases made via mobile devices for the holiday season in the United Kingdom (UK) from 2015 to 2016, by product category

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Release date

August 2016


United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Age group

18 years and older

Special properties

Christmas shoppers

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