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Preferred channels for communication, ads and service Netherlands 2016, by channel

This statistic shows the preferred channels for communication, to receive ads and service messages in the Netherlands in 2016, by communication channel. During the survey, respondents were asked which communication platform they preferred for personal communication, advertisements and service messages. As of 2016, roughly 30 percent of the respondents preferred to use e-mail for their personal communication.

Which communication channel do you prefer for personal communication, to receive advertisement and service mesages?*

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Release date

October 2016



Survey time period


Number of respondents

2,148 respondents

Method of interview

Panel survey

Supplementary notes

* This question was originally phrased in Dutch by the source as follows: "Welk kanaal heeft uw voorkeur voor persoonlijke communicatie, voor de ontvangst van reclame en voor de ontvangst van service berichten?"

Figures have been rounded.

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Statistics on "Social media in the Netherlands"

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