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Black Friday: items purchased on impulse by U.S. consumers in 2017, by age group

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Black Friday: items purchased on impulse by U.S. consumers 2017, by age group This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 21 percent of the respondents aged 18 to 29 years said that they made impulsive purchases on books.
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18 to 29 years30 to 59 years60 years and older
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18 to 29 years30 to 59 years60 years and older
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Exclusive Premium statistic

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Description Source More information
This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 21 percent of the respondents aged 18 to 29 years said that they made impulsive purchases on books.
Show more
Release date
October 2017
Region
United States
Survey time period
October 11 to 20, 2017
Number of respondents
1,025 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.

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Statistics on "Holiday season e-commerce in the United States"

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