Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type
Black Friday: items purchased on impulse by U.S. consumers 2017, by community type
This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 12 percent of the respondents living in suburban communities said that they made impulsive purchases on books.
Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type
City or urbanSuburbanRuralOther
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
-----
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2017

Region

United States

Survey time period

October 11 to 20, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.

Black Friday: items purchased on impulse by U.S. consumers 2017, by community type
This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 12 percent of the respondents living in suburban communities said that they made impulsive purchases on books.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Holiday season e-commerce in the United States"
  • Overview
  • Online retail
  • Consumer behavior
  • Mobile usage
  • Black Friday
  • Cyber Monday
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.